The importance of having a mobile-friendly website

Most of us have known for a long time that populace everywhere is gradually more accessing the internet on a range of devices. No longer is it safe to presume that a potential customer who visits your company website will be using a traditional desktop or else laptop computer – there is a good chance that she will be using a tablet or else a handheld smartphone. 

Fresh studies shown that more than half of digital traffic online now comes from mobile devices as well as through mobile apps. So it’s very important to have a mobile friendly website. 

Significance of mobile friendly websites

With more and more visitors admitting to your company website on mobile devices, it is significant to make sure that all your visitors have a positive experience, regardless of what kind of device they are using to get there. If your website takes too long to download, or else is not easy to use on a mobile device, they may move along to a competitor. Having a responsive website brings with it several key advantages, including: 

· Improved search visibility

· Improved user experience

· Increased lead generation

· Improved brand identity 

Even if a small portion of your target visitors are on a mobile devices, this could be quite significant for your online visibility. Ultimately, the better an experience you can offer for your mobile visitors, the better the chance they will convert into new business. You never know where or else when you target visitor will arrive on you site, so it is important that your website is ready to work on any device they may be using, wherever they may be. 

How do you know your website is responsive?

You can easily know your website is responsive or not with the help of mobile friendly website checker. And some other ways to check responsiveness is you can check if it scales to display content and navigation in a way that is optimized to be user-friendly on smaller screens. 

How to create a mobile friendly website?

If your website is not presently optimized for mobile viewing, converting it into responsive format will require some level of development. There is no simple switch you can flip to make your website instantly mobile-optimized. However, if your existing website is well-designed, as well as utilizes a database-driven content management system. The process may be as easy as modernizing your existing page templates. In other cases, you can maintain your existing design scheme as well as content, or else if you have been contemplating a redesign anyhow, combining a design upgrade with a responsive website update is practical opportunity to elevate your organization’s entire web presence in one combined effort. 

The two most common approaches to mobile websites are to either design a separate mobile responsive website optimized for handheld devices, or else to develop your main website so that it uses a approachable design that scales to any screen size. While there may be meticulous cases when a separate mobile site may make sense, responsive design has increasingly become the modern standard.

What are the broken links? How it affects website traffic?

When web developers erase a linked page, place an erroneous URL in a text link, or else change a URL address without accurately updating the URL, a broken link is created. In other words, when users browse through your website as well as click on the link, they may be directed to a page with a 404 error.

What is a broken link?

Broken links or else dead links are the link that you click but doesn’t take you to the page you were meant to see.

Imagine you are running a search on Google for photography courses. You click on one of the results expecting to see a web page with the paths you were promised in the search results. When the link is broken, what you see as an alternative is a 404 not found error page that tells you that the page you are eyeing for is not accessible.

The most common causes of Broken Links are:

· Making an error when you created the link

· Deleting an image, video, file or an entire web page

· Renaming or else moving a page as well as forgetting to update your internal links

· Linking to content like images, videos, PDFs, that has been deleted or else moved

· Changing domain names as well as moving the site to a new URL

Website Broken Links

How it affects website traffic?

A broken link may not seem dangerous on the surface. But the truth is it can do some serious damage to your website, your reputation as well as your business. It can hurt your search engine rankings as well as your Website Traffic, and it can also result in lost customers as well as revenue. 

User experience on your site – If your website is a chaotic mess of broken links that prevent users from accessing the information they need or from completing a task, don’t be astonished if they move on to the next website that actually works. And it’s probably going to be one of your competitors. 

Your reputation as well as revenue – No matter how much time as well as resources you have invested into getting potential customers to your site, if what they find is a broken site, all your efforts will have been wasted. How they can trust to hand over their information or else credit card details to an undependable website that doesn’t even work? Trust takes time to construct, but only a moment to lose. Without any delay check your broken link with the help of broken link checker.

Your SEO efforts – while Google has stated that merely having a broken link or else two on your website won’t influence your rankings in the search engine result pages (SERPs), the collision shows in other ways.

When crawlers run into a broken link, they will waste time crawling the link to authenticate it is broken so it can be categorized as such.

These wastes crawl funds which could have been used on pages that are ok, harming the opportunities of those pages ranking well on in search results. 

Conclusion

You can’t ignore broken links, considering the serious damage they can do to your website, your reputation, as well as your revenue. Fix your broken links now! 

How to Improve the On Page SEO?

On-Page SEO is vital because it’s how you correspond with search engines and offer the
the information they require to verify where your page should rank.
With an escalating number of peoples than ever discovering new products or else services
on the internet, it’s become essential to the success of modern companies to implement
powerful On-Page Search engine optimization practices to improve search engine
results with on-page SEO.

5 Ways to increase your On-page SEO

1. Optimize your pages Titles – when it comes to overall importance, nothing is
more critical than your page title or else title tags. It is the first thing search
engines read when scanning your website. Page titles are significant because
they are basically telling the search engines what you are trying to get found for.
It is also vital to optimize your pages titles with the appropriate keyword you are
trying to rank for. Simply titling you page, “Home”, or “Services” is going to
severely impact the success of your campaign.

2. Optimize for Local SEO – Local SEO gives you far less competition, which
makes it much easier for your company to rank high. It also makes sure that the
right people are finding you. It’s important you optimize your keywords and web
pages with geographic locations, making sure strong local SEO.

3. Keep Your URLs clean – Simply your page URLs should reflect the page title.
All those URLs you see with an endless amount of numbers as well as symbols?
Horrifying for SEO. Search Engines like Google actually use URLs to comprehend
the content for your pages. So choose a URL that’s simple, yet reflects the
content for that exact web page.

4. Optimize your Images – Create content that’s readable, meaning visitors will
enjoy scanning through the website content. It means you should include
images, bullet points, headers, and anything else necessary to make our web
pages visually appealing. Obviously, images go a long way here, as they are
outstanding way of making your content more appealing. However, if you use
them correctly, they can also be more tempting to search engines.
There are two ways of doing this; one is to give the image a pertinent file name,
preferable containing the keywords you are trying to get the page rank. And the
second way to optimize your images is to include alt tags, allowing you to include
keywords using a small piece of text to be included in the code of the image.

5. Create Internal Links – it is especially true for blog or articles, but should also
be applied to your other web pages too. While creating content for your blog and
article or web page, link to some of the other blogs or pages on your website.
Doing this will allow your visitors to contact even more content on your website,
while also providing yet another SEO opportunity by including keywords in the
anchor text of the link.

6. Wrap your Blog Post Title in an H1 Tag – Google has stated that using an H1
tag helps Google understand the structure of the page. Most platforms
automatically add the H1 tag to your blog post title. That’s not always the case;
you want to check site’s code to ensure your title is wrapped in an H1. And also
ensure that your keyword is inside of that H1 tag.